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Not every partnership needs a press release. If two small teams are experimenting on something that is still early, a community post is probably enough. But when the partnership involves a major integration, an exchange, an infrastructure provider, a protocol, or access to a completely new user base, broader coverage starts to make more sense. The interesting thing about these announcements is that there are usually two communities involved. Your existing users already know who you are, but the partner's audience may not. A good announcement can explain the relationship to both sides. I came across Web3 Newswire's partnership announcement press release service while looking into this. Their page heavily focuses on that two-audience problem and also separates different partnership types instead of using one generic approach. I'd personally judge it based on the actual substance of the deal rather than the size of the names in the headline. What kind of partnership would make you think, “Yeah, this is actually worth a proper announcement”? |
